CAR DETAILING TikTok, FB, IG, Google: Digital Marketing 101

Car Detailing Digital Marketing 101 for TikTok, Google Ads, Facebook & Instagram

Learning Objective

Today you will learn how to brand and market your business on TikTok, Facebook, & Google effectively. This is a basic over view especially helpful for Ceramic Coating Marketing.

Topics:

  • Position & Brand Your Business First
  • Facebook Ads
  • Google Ads
  • TikTok Ads

BRANDING 101

Positioning Your Business to Avoid Becoming “Just Another Car Washer”

WHAT BRANDING "IS NOT"

Branding is not your logo it’s what others think of your business based on how you present it using graphics, quality of content, uniforms, etc.

BRANDING DONE RIGHT

To position your business as high-end you must have:
- A Professional Logo
- Professional Attire
- Good content and grammar
- Rule of Thumb: Educate, Entertain, or Engage

FACEBOOK ADS FOR DETAILERS

Context

  • Scrolling
  • Not looking to buy anything

IDEAL STRATEGY

  • Ads have to be compelling
  • Examples: Discounts, Special Offers, Amazing Compelling Video
  • Facebook Lead Forms
  • Sales Page

GOOGLE ADS FOR DETAILERS

Context

  • Highly Interested or Researching
  • Prospect is interested and is either looking for someone to solve their problem or to fill a knowledge gap

IDEAL STRATEGY

  • Ads have to match the search query the prospect is making
  • Example: If they are searching “car polishing near me”, Ad needs to say “Best Car Polishing in Fresno - Get A Free Quote”

Tiktok ADS FOR DETAILERS

Context

  • Scrolling
  • Not looking to buy anything
  • BUT, people are still not aware of the ads they are viewing like they are on FB and YouTube and IG.

IDEAL STRATEGY

  • Ads have to be engaging and make the viewer feel like they’re just watching a cool tiktok
  • Examples: Influencer video partnership. Satisfying videos showing before and afters with a call to action.

VISUAL DIGITAL MARKETING CAMPAIGN CHART

Visual Chart for Car Detailing Digital Marketing

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