Digital Marketing

detailing design

3 Ways Your Detailing Design Affects The Types of Leads Your Shop Gets

Want less “TIRE KICKERS”? Here are the 3 things to consider about your detailing design & how they affect the quality of leads and customers you attract.

#1 Attractiveness:

Good car detailing design can make your product or service more visually appealing, which can attract more customers who are drawn to aesthetically pleasing visuals similar to how they are attracted to their really nice car. They have an eye for aesthetics so naturally they will be more likely to engage or view your auto detail websites, social media, videos & have a higher likelihood of becoming a lead.

#2 Trustworthiness:

Good design can also make your detailing, tint, PPF, wraps or any service you provide appear more professional and trustworthy. This is key in our experience working with over 300 shops world-wide. The shops that had a high-end website, branding, video & photos, had much higher conversion rates on Google Ads, Facebook Ads, & Organically (SEO).

When people see your shop or mobile detailing service for the first time, they obviously don’t have any background information so first impressions are crucial in how you want them to feel about you. Here is the #1 question we ask our web design clients before we start on the detailing design, “When people see your business what kind of perception do you want them to have of it?”. Your online presence is a direct extension of your business. Does your web design, branding, social media posts, photos, or videos align with the quality of work you do? Do you believe it properly presents the right perception of the attention-to-detail we detailers preach?

#3 Visual Consistency:

Overall, it comes down to your attention-to-detail on your online presence. A sub-par online presence is the main reason why a lot of your leads are ‘TIRE KICKERS”. As detailers, we’re always saying,”YOU GET WHAT YOU PAY FOR”. The same thing applies to your investment in your business strategy when it comes to design. Below are two examples of online & offline consistency using Gloss Technique a Ceramic Coating shop in Fresno, CA.

online presence

Car Detailing Design Website

Offline Presence

WANT A WEBSITE THAT GETS YOU HIGH-QUALITY LEADS?
View our car detailing web design portfolio, reviews, process & packages on our website:

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CAR DETAILING TikTok, FB, IG, Google: Digital Marketing 101

Car Detailing Digital Marketing 101 for TikTok, Google Ads, Facebook & Instagram

Learning Objective

Today you will learn how to brand and market your business on TikTok, Facebook, & Google effectively. This is a basic over view especially helpful for Ceramic Coating Marketing.

Topics:

  • Position & Brand Your Business First
  • Facebook Ads
  • Google Ads
  • TikTok Ads

BRANDING 101

Positioning Your Business to Avoid Becoming “Just Another Car Washer”

WHAT BRANDING "IS NOT"

Branding is not your logo it’s what others think of your business based on how you present it using graphics, quality of content, uniforms, etc.

BRANDING DONE RIGHT

To position your business as high-end you must have:
- A Professional Logo
- Professional Attire
- Good content and grammar
- Rule of Thumb: Educate, Entertain, or Engage

FACEBOOK ADS FOR DETAILERS

Context

  • Scrolling
  • Not looking to buy anything

IDEAL STRATEGY

  • Ads have to be compelling
  • Examples: Discounts, Special Offers, Amazing Compelling Video
  • Facebook Lead Forms
  • Sales Page

GOOGLE ADS FOR DETAILERS

Context

  • Highly Interested or Researching
  • Prospect is interested and is either looking for someone to solve their problem or to fill a knowledge gap

IDEAL STRATEGY

  • Ads have to match the search query the prospect is making
  • Example: If they are searching “car polishing near me”, Ad needs to say “Best Car Polishing in Fresno - Get A Free Quote”

Tiktok ADS FOR DETAILERS

Context

  • Scrolling
  • Not looking to buy anything
  • BUT, people are still not aware of the ads they are viewing like they are on FB and YouTube and IG.

IDEAL STRATEGY

  • Ads have to be engaging and make the viewer feel like they’re just watching a cool tiktok
  • Examples: Influencer video partnership. Satisfying videos showing before and afters with a call to action.

VISUAL DIGITAL MARKETING CAMPAIGN CHART

Visual Chart for Car Detailing Digital Marketing

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