Car Detailing Digital Marketing 101 for TikTok, Google Ads, Facebook & Instagram

Learning Objective

Today you will learn how to brand and market your business on TikTok, Facebook, & Google effectively. This is a basic over view especially helpful for Ceramic Coating Marketing.

Topics:

Position & Brand Your Business First
Facebook Ads
Google Ads
TikTok Ads

BRANDING 101

Positioning Your Business to Avoid Becoming “Just Another Car Washer”

WHAT BRANDING "IS NOT"

Branding is not your logo it’s what others think of your business based on how you present it using graphics, quality of content, uniforms, etc.

BRANDING DONE RIGHT

To position your business as high-end you must have:
- A Professional Logo
- Professional Attire
- Good content and grammar
- Rule of Thumb: Educate, Entertain, or Engage

FACEBOOK ADS FOR DETAILERS

Context

Scrolling
Not looking to buy anything

IDEAL STRATEGY

Ads have to be compelling
Examples: Discounts, Special Offers, Amazing Compelling Video
Facebook Lead Forms
Sales Page

GOOGLE ADS FOR DETAILERS

Context

Highly Interested or Researching
Prospect is interested and is either looking for someone to solve their problem or to fill a knowledge gap

IDEAL STRATEGY

Ads have to match the search query the prospect is making
Example: If they are searching “car polishing near me”, Ad needs to say “Best Car Polishing in Fresno - Get A Free Quote”

Tiktok ADS FOR DETAILERS

Context

Scrolling
Not looking to buy anything
BUT, people are still not aware of the ads they are viewing like they are on FB and YouTube and IG.

IDEAL STRATEGY

Ads have to be engaging and make the viewer feel like they’re just watching a cool tiktok
Examples: Influencer video partnership. Satisfying videos showing before and afters with a call to action.

VISUAL DIGITAL MARKETING CAMPAIGN CHART

2 thoughts on “Car Detailing Digital Marketing 101 for TikTok, Google Ads, Facebook & Instagram”

Fernando Cortes
December 21, 2022 at 9:31 pm

Hey Carlos I’m interested in this program how do I sign up for it and what’s the cost?
1. Carlos Luna
  December 21, 2022 at 9:38 pm
  
  Hey Fernando, Check out my packages on this page: https://shoppositioner.com/ceramic-coating-marketing/ they work for any service not just coatings as well.
  Review the info and fill out the form on that page if you’d like to schedule a call. You don’t have to do all of them either you can try just one FYI.
  Thank you!
  Carlos

BRANDING 101

Positioning Your Business to Avoid Becoming “Just Another Car Washer”

WHAT BRANDING "IS NOT"

BRANDING DONE RIGHT

FACEBOOK ADS FOR DETAILERS

Context

IDEAL STRATEGY

GOOGLE ADS FOR DETAILERS

Context

IDEAL STRATEGY

Tiktok ADS FOR DETAILERS

Context

IDEAL STRATEGY

VISUAL DIGITAL MARKETING CAMPAIGN CHART

2 thoughts on “Car Detailing Digital Marketing 101 for TikTok, Google Ads, Facebook & Instagram”

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